Joerg Winkelmann is a Brand & Culture change advisor to senior corporate and institutional leaders from start-ups to large global organizations. Having grown up and lived in different continents, has given him a keen insight into what moves people, cultures and brands. With more than 30 years of hand-on experience as a corporate leader in values-based Branding, Marketing & Communications, he has driven culture change and brand transformations in local and global organizations top down and bottom up.
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About Branding Institute
Branding Institute (BI) is an international platform for sharing knowledge and research on the subjects of branding, marketing and design. We are building a pool of international experts who will offer their knowledge and expertise to learners on the BI platform. Experts include authors, consultants, strategists, designers, researchers, professors and trainers.
Branding Institute will offer a wide range of learning solutions on the platform through our panel of international experts.
Brand & Culture change advisor at Ming Advisory
Design Director at David Carson Design
David Carson is the founder of David Carson Design, a design studio and the most googled graphic designer in the history of the internet. He has worked with the world’s biggest agencies in 30+ years of his design journey. His first book, “End of Print” published in five different languages in November 1995, sold over 200,000 copies and became the world’s best-selling graphic design book. Carson has been featured in more than 280 interviews worldwide and has won over 230 awards for his work in graphic design, photography, advertising and branding.
International PR Advisor & Trainer at Stuart Bruce Associates
Stuart is an independent public relations adviser and trainer with an international reputation as a pioneering thinker and doer in modernised PR. He is a fellow and elected council member of the Chartered Institute of Public Relations, a visiting lecturer at Leeds Beckett University, co-author of two PR books, frequent international conference speaker, awards judge and media commentator. He was one of the world’s first PR bloggers and stuartbruce.biz is still one of the world’s top-ranked PR blogs.
Founder, Executive Director at
Rama Arya is the Founder and Executive Director of The Communiqué, a consultancy passionate about capacity building in communications. Clients include the Confederation of Indian Industry (CII), Centre for Budget and Governance Accountability, The Boston Consulting Group, and MSL India, amongst others. Rama has over 20 years of experience in corporate communications, PR and external relations with international organizations, think-tanks and the private sector. An MA in PR, Rama has lived and worked in nine different countries giving her a vast global exposure.
Founder, CEO and Chief Brand Strategist at Brands of Desire
Saurabh Uboweja is a well-recognized international expert on branding and is the Founder, CEO and Chief Brand Strategist at Brands of Desire, Asia’s leading brand consultancy. His area of expertise is brand and communication strategy with special focus on creating new brand value and strengthening brand image using a structured approach to branding. Saurabh has worked with some of the most recognized Indian and global brands and is a member of the Executive Committee of World Communication Forum Association (WCFA) in Davos, Switzerland.
Assistant Professor of Public Relations at Hofstra University
Kara Alaimo, Ph.D. is a global public relations consultant, trainer, and professor. A former communicator in the Obama administration and the United Nations, she now consults on global communication campaigns, designs customized employee training programs for companies on how to adapt messages and strategies for different global markets, and teaches public relations at Hofstra University in New York. Her book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, will be published by Rutledge in August 2016.
CEO, INDI Design
Sudhir Sharma is the Founder and Chief Executive of INDI Design. Sudhir holds a graduate degree in Visual Communication Design (batch of 1983) from the National Institute of Design (NID). A reputed design and business transformation consultant, Sudhir has twenty seven years experience, working in India, traveling extensively in Asia and lecturing and speaking in various universities. He sits on various design, innovation and management council boards and institutions. Sudhir was awarded with the most promising entrepreneur of the year award by APEA in 2009 for his contributions to India’s design business industry.
Senior Strategy Consultant at Heart+Mind Strategies
Brian is a Senior Consultant leading Heart+Mind’s brand strategy practice focused on illuminating the intersection of individual and societal values with brands to drive resonant differentiation for organizations across a range of verticals. His expertise includes positioning, strategic planning, consumer insights, brand innovation and portfolio/architecture strategies. His Current clients include: Microsoft, Constellation Brands-Wine Division, Royal Cup Coffee, US Travel Association, Wynn Las Vegas, Western Union and more.
MD/Senior Consultant, Don Valley Brand, Marketing & Communications
Solly is an experienced brand specialist and media professional consultant. He was South African Tourism’s marketing manager in Canada, based in Toronto, before being appointed to head the organization’s operations in the United States where, as a New York-based Country Manager, he managed the roll-out of South Africa’s tourism growth strategy in the United States and Canada. A former Cape Times columnist, he now writes weekly columns for Fin24.com, focusing on corporate reputation management. Solly is a PhD candidate, media studies at University of Cape Town (2016).
Partner at cdc | Brandcreation
Alexander Luckow is the managing partner of Brandcreation, Berlin. His expertise area includes brand and creative consulting, strategy and corporate branding, naming and architecture, identity design and engagement and many other aspects of branding. He was previously a professor of Media and Communication Design at Macromedia Hochschule für Medien und Kommunikation, Berlin. He also has an experience of working in IN.D Institute of Design Berlin for more than 5 years as a lecturer. He has also been Creative Director at Enterprise IG Hamburg from 1998-2002.
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